Small Business Online Marketing – Attract Visitors With A User Friendly Website Design

Do you have a website for your small business? If you do have a website you are ahead of many other small businesses in your area.

How much control do you have over your website? What type of website is it? A static e-commerce website, one on which the content rarely changes? Do you have the ability to make changes and updates regularly, or do you have to wait for your webmaster? The answers to these questions determine if you will attract visitors with a user-friendly website design.

Your Website is an Extension of Your Business Online

Regardless of the type of business you’re in, if your business is at a physical location, you know the value of creating an atmosphere that makes your customers and clients, as well as potential customers and clients, feel welcome. It may the actual setting of your establishment, or it may simply be the warm, welcoming smile that they are greeted with.

The same is true for your online portal – the door that opens to your business online. Your small business online marketing strategy requires that your online portal or website attracts visitors and encourages them to stay on your site, and later return.

Create a User-Friendly Website that Attracts Visitors

Your website must be designed to attract visitors and make it easy for them to navigate from one page to the next so that they will enjoy the experience and want to return time and again. Furthermore, your website should reflect your brand, the brand you want people to remember after they’ve moved away from your site.

Here are some basic points to attract visitors with a user-friendly website design:

1) If you have a logo for your offline business, it would be wise to have that logo on your website for continuity. Your visitors will more readily make the connection between your offline and online businesses.

2) Your brand may be just reflected in a photograph with a warm smile or perhaps the lettering of your website’s name, which would likely be the same or very similar to the name of your business.

3) Your concern should be about your customer’s or visitor’s experience when they visit your online portal. It should be a pleasant one, and one of the things that will help is to organize your tabs in a clear and consistent manner so that your visitor needs only the minimum number of clicks to get to a page or retrieve the information they’re looking for.

4) Keep your overall design simple and uncomplicated.

5) Make it easy for your visitors to contact you. This may mean the difference between a one-stop visitor and one who becomes one of your best clients or customers in your local business. Although you are marketing online, your business is offline, therefore make sure that the physical location of your business is also listed on your website.

Domain Name – The Importance of a Keyword Rich Domain Name

1) Every website must have a domain name, and by selecting a domain name that reflects, to some extent, what you do or what you offer to your target market, you will be setting the stage to attract visitors to your website.

2) Another point to note is that your keyword-rich domain name may not necessarily be the same as the name of your business. For example, the name of your business may be “Tim, Your Friendly Handyman.”

Your prospect will be searching in Google or one of the other search engines using keywords, and in order for your business to be found your domain name will need to reflect that. Also, because your business should be found in local searches, the name of your town or closest city should be included. In this case if you were in my town your domain could be simply handymanservicesportstlucie dot com or handymanportstlucie dot com. It’s always better to use a dot com. For one thing dot coms reportedly rank higher in the search engines, and secondly, that’s the most commonly used extension. You could lose business if yours ends with.info or.biz and people are typing in.com.

More and more local small businesses are recognizing the importance of having an online marketing strategy to increase their visibility and attract customers and clients. The first place to start is with a website, which will be the door to your online activities. There are many other aspects of online marketing that can have a positive effect on your local business.

Overview of Business Marketing

Business marketing involves marketing products which usually includes services to other companies. Business marketing also includes communications, by any means, about a product or service that encourages the recipients of the communication to purchase or use the product or service.

But business marketing does not include communications that are made by a covered entity such as; for describing health care providers and health plans participating in a network, the services offered by a provider, or the benefits covered by a health plan; for the individual’s treatment; or for case management or care coordination for that individual, or directions or recommendations for alternative therapies, health care providers, or setting of care to that individual. The purpose of these exceptions in to the definition of business marketing is to smooth the progress of those communications that enhance the individual’s access to quality health care.

Small business marketing draws on the same ideology that guides big business operations, with a few key exceptions. Most of these pertain to how resources are managed, with recognition that smaller businesses may be constrained when it comes to the leads they pursue. The goal is to use limited resources wisely, and to stretch them so that they go the distance. This nature of business marketing is similar in approach to what you find with larger companies. You must plan your strategy carefully and pursue leads aggressively. Assets must be managed judiciously and directed toward the most fruitful opportunities.

Business marketing is a brilliant way to increase revenue and streamline advertising operations. With good professional guidance and a well crafted strategy, you will find that you can increase profit margins substantially. The single best marketing strategy is one that is customized to meet specific business needs, a philosophy that applies to large-scale corporations and small businesses alike.

In business marketing, the way that you can use in order to avoid miscommunication is, you must carefully word your message and structure your ideas according to how your target audience wants to receive the information. Do not assume anything about your audience. Base your actions upon solid research and knowledge about your prospective buyers, rather than guesswork.

It is important that you avoid prejudice in your message. Your own personality will affect the way you present your business marketing message, but be careful about prejudices or stereotypes. Before putting anything together, you’ll need to understand the recipients’ outlooks. Their own biases will be influenced by what they already think or know about your company.

Next in business marketing is that you must know what image you want to create in their minds. This is a bridge to future sales. Each requires a different mental image. You will need different words and graphics in your ads for each audience. Some of the images used in business marketing already exist in their memories, while you’ll promote others with your business marketing strategy. The wise way to do this is to know your target market inside and out. Both primary and secondary research is necessary to learn the most you can about your market so that you can effectively target them with your marketing message.

In order for your business marketing to be a success you must have a strategic marketing plan. The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. Strategy comes from a Greek word “stratagein” meaning “to be a general”.

Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have tactical plans which help you achieve your strategic marketing plan or overall business marketing strategy. This is simple, right? A business marketing strategy is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company.

There are many web design companies and SEO consultants that can help you with just in case you run into some problems regarding business marketing. Most of them can be found in the web. Just use a reputable online search engine in order for you to have a list of top SEO consultants found in the web.